The Pushkar Lake is considered to be one of the holiest pilgrimage sites in India, the only one in the country associated with Lord Brahma. The place simply teems with the devotees and the holy men or sages in various garbs who come to the temple (Jagat Pita Shri Brahma Mandir) to pray and take a holy dip in the sacred waters of the Pushkar Lake. Apart from the religious rituals and festivities, people participate in a number of cultural and sporting events. The variety of folk dances and songs lend vivid splashes of colour and music to the atmosphere that is already charged with excitement of the camel races and the cattle fair. The bargaining process, which involves a great deal of haggling between the camel traders and the buyers, add to the spirit of the fair.
This fair attracts people not only from India but a large number of tourists from other countries as well. The Rajasthan tourism Development Corporation has taken adequate measures to facilitate convenient access of the fair site and to accommodate the fairgoers. The RTDC maintains the Pushkar tourist village and the Sarovar Hotel in Pushkar.